We find no sense in talking about something unless we specify how we measure it; a definition by the method of measuring a quantity is the one sure way of avoiding talking nonsense…
- Sir Hermann Bondi
This book was a great read and completely changed the way I think about measurement. It offers many techniques for taking the data you already have and analyzing them in ways that allow you make better decisions. It also teaches you how to evaluate what kinds of additional information would be most helpful to solving your problem, and even put a dollar value on how much it would be worthwhile to spend get that information in order to make a better decision.
Most importantly, it does an excellent job of challenging the basic assumption that some things just aren’t measurable. After reading this book, I feel like there’s always something I can do to help get the information I need, understand my problem better, and make a better decision. I heartily recommend this book.